Nirvana For My Inner Marketing Geek

And now a break from singing "The Wheels on the Bus," and reading, "Hand, Hand, Fingers, Thumb:"

During all of my years in doing professional services marketing, one of the biggest things I always pushed my consultants to do for marketing (and that I could never do for them) was to pursue speaking engagements at the annual conferences for key associations. It's one of the best ways to set yourself apart from the competition with a very captive target audience. (Did I miss any buzz words?)

Seriously, though, Matt must have been listening, because his will be a speaker for a session at the Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference (See page 19 of the final conference brochure for details.) The conference is in DC in early October. This makes my inner marketing geek very happy!